POWERFUL EXHIBIT MARKETING

"Barry Siskind’s new book gives us the tools to create exhibit marketing success. From alpha to omega, Barry covers the field with his friendly writing style that converts complicated concepts into easy applications. His list of ‘ 100 Reasons for Exhibiting’ is reason enough to buy this book… but it is just the beginning. It is a must read for everyone in the exhibition Business. "

"Barry Siskind’s outstanding new book proves that is knowledge of face-to-face marketing is unsurpassed. His clarity, common sense, sound marketing practices and solutions fill every page of this comprehensive volume on trade/consumer shows, events, etc. This book is a must-read for everyone involved with corporate marketing through exhibitions and events. "

Bob Dallmeyer, Past Chairman, IAEM; Past Chairman, TSEA; Former Director,
CEIR; Tradeshow Week’s First Showman of the Year

Trade shows, consumer shows, products launches, corporate events, professional conferences and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have and exhibit plan that’s well thought out, organized, and executed. Powerful Exhibit Marketing provides the step-by-step advise you need to get real results from your exhibits. Learn how to:

• Set objectives, budget for your events, and measure its success
• Choose the right show and find the right audience
• Develop an action plan for working the show
• Design an attractive, memorable and effective booth
• Create promotions and in-booth activities that work
• Turn leads into business
• Gather customer information and competitive intelligence
• Follow up successfully

EAGLES MUST SOAR

There is nothing so inspiring as the sight of an eagle soaring magnificently in the sky. But down here on the earth, with our doubts, debts, worries and woes, it's hard to imagine being so confident, so carefree. There's always a new obstacle in our way- and we're not even sure that we're on the right path to begin with !

No, says bestselling author and professional speaker Barry Siskind. In Eagles Must Soar, he shows you how you can live with certainty through seven simple strategies. With each strategy, you'll move closer and closer to a life free from worry - the life you are meant to live. With moving anecdotes and plainspoken insight, Siskind will take you on an amazing journey to your true potential. Soon, you'll spread your wings and soar - the sky's the limit!

BUMBLEBEES CAN'T FLY

In theory, bumblebees should not be able to fly, but they do. Because they have to. But people, no matter how smart or how skilled they might be, do not always get off the ground. We are all born with common sense, but we don't always - or often - use it.

No, says bestselling author and professional speaker Barry Siskind. In Bumblebees Can't Fly, he shows you how to develop and follow his Seven Strategies of Common Sense. After mastering these simple yet shrewd strategies, you will begin to make more confident decisions, improve your foresight, listen to the wisdom already deep within you-and fly, like the bumblebees!